Social Media & Community Manager
I’m a California native turned North Carolina resident, trading my life in Silicon Valley for a house in the woods. Oh, and a really cute dog, too!
My 15+ year career in the games industry spans online and print journalism, development, community management, and social media. I’ve built my reputation on being a champion of fairness and inclusivity, and for always being on the cutting edge of emerging technology from live streaming to the blockchain.
Check out my experience below, and if you’re interested in having a chat, let’s do it! Thanks!
Social Media Manager
Nintendo of America (Jan 2015 - Dec 2017)
Directed more than 30 campaigns as social media lead, including responsibilities as social franchise lead for Pokémon, Fire Emblem, and all digital titles
Spearheaded social for all Nintendo esports initiatives, including the launch of @NintendoVS, a global resource for all related events and campaigns
Social lead for live broadcast content, including E3 broadcast content, Nintendo Direct broadcasts, and a global trigger network for content distribution among territories
Twitch (Apr 2011 - Jan 2014)
Directed all social media efforts at Twitch, responsible for growing online audience 2x year-over-year across all maintained platform for 3 years straight
Head of global moderation and policy, managing volunteer content moderation team dispatched around the world
Editorial Manager for Twitch, head writer and editor of the official company blog, ensuring that the Twitch brand and editorial voice are properly utilized for all external communication
Community & Social Media Manager
2K Games, WWE (Jan 2014 - Jan 2015)
Media-rich live event coverage including WrestleMania 30 and SummerSlam 2014, as well as the weekly "RAW Tweet-Up" which drew an average of more than 200k engagements per session
Organized company volunteer effort for GaymerX2 convention, bringing unreleased titles, developers, WWE talent, and on-site contests to a local gaming event focused on supporting LGBTQ gamers and allies
Spearheaded community initiatives for WWE SuperCard mobile launch, contributing to the largest F2P mobile launch in 2K history
As a social media and community manager I’m no stranger to elaborate campaigns. At Nintendo of America I led over 30 marketing campaigns as social media lead, working on some of the biggest franchises in gaming with multitudes of international, cross-functional teams. From targeted campaigns to international showcases, no project is beyond my ability to scale.
Let's dream big and put the exclamation point on your campaign with an entertaining tactic.
I can manage and help you create a media rich social media campaign from the ground up.
Need an eclectic mind to help nail those pesky tweets and headlines? Let's chat!
Need some insight on your current campaigns?
Want to know how to reach "the kids™"?